PPC is one of the most valuable marketing tools available today for web business owners. It is a great way for them to generate traffic and sales quickly to their site. It has proven to be very beneficial to all web business owners no matter what the size of their business is. There are also other great benefits to running a PPC marketing campaign.
First of all there is the benefit of financial planning. With PPC marketing you have the ability to set up a daily budget for the amount of money you would like to spend on advertising in any given day. If your marketing campaign seems to be making you huge revenue then you can increase it any time you feel you are ready. There is no set limit on the amount that you are able to spend.
PPC marketing is a well planned targeted campaign that you create. You will have the choice of what keywords you would like to use on your site. These keywords will also ensure you to get specific traffic to your site based on your product. There needs to be careful planning in this stage of the game though to ensure that it takes off successfully.
PPC Marketing also has campaign flexibility. PPC will help you accent your products brand name as well as its quality. At any time you can add or remove keywords to your ad campaign to drive even more traffic and sales to your site. You also will have the ability to introduce any new components to your advertising campaign at any time. This will help you increase your ranks on the search engines.
Another benefit of PPC marketing is that you pay for what you get. Remember with PPC marketing you only pay for the number of clicks that you receive on your site. Unlike some of the other marketing tools that are available on the internet today you will pay for only genuine people that visit your site. These people are actually looking for your product which is why they clicked on your advertisements. These genuine people are usually the ones that are generating your revenue for you.
There is also testing potential that is available with your PPC marketing campaign. If you have launched a new product and would like to know how it will do with the general product you have the ability to do a test run. The number of clicks that you receive on the product will help you know if the product will generate revenue for you or not.
A final benefit of PPC marketing is that you are able to see instant results. A very well planned and researched PPC campaign can show you instant results.
As you can see there are a lot of different benefits as to why you should choose PPC marketing for your advertising needs.
Let’s face it, if you work at home and operate an online home based business, the number one goal has to be “website promotion”. If you don’t have a good Internet marketing plan in place, You will fail! Let’s talk about ways to get traffic to your website and get the kind of sales you deserve.
Now, over the years, I have tried just about every home business and work at home idea that I could find on the Internet. I have spent thousands of dollars on scams and schemes. I have spent countless hours, days, weeks, months and years trying these programs.
Why, you ask? Well, I am sure you have heard the term “trial and error”. I have always considered these tasks, not as a loss, but as “Priceless Experience”. I have been able to weed out the losers and find the winners!
There are several ways to promote your website or online home business that can easily fit into most any budget. Let’s take a look at some methods that I have found to be extremely effective.
-Traffic Exchanges:
Some of these are useless! But if you do your homework, you can find the sites that will have an option to “upgrade” to some type of “Pro” membership, which generally comes with a lot of bonus credits each month and many different ways that you can get massive traffic to your website or online home business.
-Articles for Content:
One of the best ways to get links to go to your site (which will increase your search engine ranking) is to write articles. Whatever your home business is, create the articles utilizing keywords that relate to your website. You can submit these articles to article directories and other webmasters will gradually place them on blogs, ezines and newsletters. They will also be used for content on websites.
-Blogs:
Once you have your articles written you should create your own blog. Blogs are a very key method to promote your business online. People are always looking for information, and blogs have become some of the most popular websites on the Internet.
-Newspaper Classified Ads:
Yes, that’s right! Newspaper ads. This is a great way to get traffic to your website. It is a very economical method of advertising. When you do this, make sure and be consistent. Run your ads for several weeks.
-PPC Advertising:
This is a very good way to get traffic to your website. It is necessary, especially when your website is new. It will get traffic to your site while you work on climbing up the search engine natural rankings.
-Search Engine Optimization:
Make sure you find a reputable company to help you with this. Ask them to email you with at least 12 websites that they have optimized and are ranking on the first page of Google and Yahoo! Don’t use them if they cannot provide this information! Remember, “the proof is in the pudding”.
The people that wants to find on Internet, what you are offering on your web site, and visit your web site, are called targeted traffic
What kind of traffic will visit your web site?
You will be visited by:
* People that where looking for other kind of products and services and arrived there by mistake
* People that are looking for similar things to those that you offer at your site
* People that are looking for what you have to offer
You must certainly try to avoid the visits of the first group, and encourage the second and the third group people
The second group, are targeted traffic, and even when they are not going to buy YOUR products, may buy Affiliate Program’s products offered at your web site or provide you a source of income through Adsense
And the third group, is the kind of targeted traffic that’s going to arrive to your web site, with a desire of finding what you are offering, and most probably buy it from you.
The targeted traffic might not be in a buying mood the day that they visit your web site, but they will be receptive to your offerings, and if you give them a reason to return to your web site (having a good content site), they might buy from you in the future.
You may have heard that what you need in order to do a good business with Internet is traffic, tons of traffic. But you don’t need just traffic, you need TARGETED traffic because is the only kind of visitors that will provide you a revenue.
So you don’t need any visitors, you need qualified or targeted visitors that will respond with a positive attitude, and will want to read what you say at your site.
Can you do business with untargeted traffic?
Yes, you can, but it will cost you much more money and time to do it.
For every 100 or 1000 bulk untargeted visitors you might find one that’s really interested in your offer, but if you are in a pay per click campaign you will need to pay for 100 or 1000 clicks to get each sale.
If you are trying to drive traffic through the search engines, is the same, you will need 100 or 1000 times more visitors to get the ones that really care for what you offer.
How can you get targeted traffic?
The most cost efficient way to attract targeted traffic to your web site, is utilizing the search engines, the directories, and links from other related sites.
And how will they provide you with targeted traffic?
They will do it if you reach a high ranking, because if you have the right product or service for your targeted customers, and when they search for it on the search engines or directories, you have your site on place 400, they most likely NEVER find you or buy from you.
So high ranking on the search engines will not only provide you with your targeted traffic, they will also provide you with credibility, and people that find you on their lists, will arrive to your web site, with the kind of mood that you need in a visitor.
Link building Services are services that can provide back links to help your website climb in rank. These services can prove to be a crucial component of website building as they give you access to the various back links you need.
Back links are where you get another website to link to your website. This helps your website climb in rank in the Google Page Rank. Basically this determine what page and place your website is located. So the closer you are to the first page the better.
Google’s search algorithm, which is called Search Engine Optimization (SEO) looks for various things to determine what rank your website is. One of those things are back links, which are one of the more important factors.
The back links operate in a number of ways. This is why Link building Services are so important as they help you build up your back links.
One of the ways back links work is quantity. The more back links you have the better as it increases the chances of driving traffic. The more traffic your website has the higher the chances are of you making a sale.
Secondly, back links can work by popularity. What I mean by this is that if you get a high ranked site to back link to your site, this carries over. So that high ranked site’s URL is in the back link and that further draws people to your website.
Lastly, you need to make sure the back links are relevant. The more off topic your back links are the more useless they are. You need links from websites similar to yours that deal with the same product or information. If you get back links that really have nothing to do with your website, they will be pretty much worthless.
Those three factors work in tandem with one another. Your back links should abide by all three of those. You need to make sure your links are relevant, try to get them from high ranked sites, and make sure you get a lot of them. If you do not do all three of those you wont be getting the most out of those links.
Link building Services are what allow you to get links that fit all those parameters. They can provide you with links from high ranked sites and that fit all those criteria. However a lot of these services require a fee of some sort. On top of that they might remove your links if you cancel or quit. So when looking into such services make sure to do your homework and find one that works for you.
Another thing you should keep in mind is there are two types of back links. There is reciprocation and one way. Essentially the reciprocation back links are just as they sound. Their site will link to you but your site will also link to them. This can be a double edged sword since it makes you climb rank, but it also helps your competitors climb in rank as well.
The other link, the one way one, allows their site to link to yours without you linking to yours. This is the best one to use since it helps you climb up in rank without allowing them to climb up. It is also harder to get, but is also the type provided by link services.
