Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibilities of making any sales.

You’re probably wondering what the blazes is popular about a link! Well, in a word – plenty! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, you’re probably wondering, how do I make my link popular?

Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a simple formula, but a very important one. Google created the system, and now virtually all the most popular search engines employ it to rank your web pages in their indexes.

The more commonly used your keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on any search engine. But don’t be discouraged; there are tried and true ways of achieving link popularity using the most competitive keywords.

There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than “link farms” – pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!

The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.

So let’s get to what you need to do to achieve supreme link popularity and improve your rankings to stellar status on all the popular search engines.

The first step, and the fastest way to get your foot in the door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and despite the fact that it will cost you around $300 a year, it will be money well spent. If your site is
non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.

You are aiming to get listed in the highest level of appropriate category, and this just takes some common sense. For example, if your company ships Alpaca wool from an Alpaca farm located in the middle of Nowhere, Tiny State, do NOT submit your listing to “Retailers from Nowhere, Tiny State.” BIG MISTAKE! All you have to do is look a little deeper – and submit your listing to the “Fine
Alpaca Wool” category. You will not only associate yourself with culture and quality, but you will be listed in a national category.

The next step after you have attained directory listings is to locate other quality sites that will increase your link popularity. Try to find sites that are in some way related to yours, so not only will your link popularity increase, but your customer base may also be expanded. You want to avoid your competitors and look for sites that are useful to your site’s visitors. Let’s look at the Alpaca Wool site example. Linking up to a site that sells knitting supplies would be helpful to your visitors, and the chances of the knitting supply site wanting to link up to your site are also greater. By linking to a related site that will be relevant to your website’s traffic, you are increasing both of your site’s business prospects – and both of your sites’ link popularity.

Not all sites want to link to other sites, so you will have to do some research when you are looking for possible linking partners. Google is an excellent starting place for your search. Make sure you enter keywords that you think quality customers will also enter to find your own site. Remember, your criteria are quality, highly ranked, non-competing websites that have a links or resources page. Go to these sites and objectively assess them. Look at the quality of the product, the graphics, and the ease of use. Then check out the other sites they are linked to, and determine if your own site would fit in with the crowd.

When you decide you have found a good prospect, you must set out to woo them. The first thing to do is to add a link on your own links page to their site. This is an essential first step; it shows good faith, and ups your chances significantly of their reciprocity. After you have added their link, you must contact the webmaster of their site. Since this is almost always done by email, you want to make sure it is immediately clear that your message is not junk mail. This requires that you tell them right off the bat that you have added a link to their page on your site. A hook like this almost always insures the reader will read on.

Next, be sure to be flattering and let them know how much you appreciate their website. Make sure you emphasize that you have actually visited their site, and that their site is not just a random pick. Give them the address of your links page, and ask them to check out the link for themselves. It’s a good idea to mention that they will not only benefit from the increased traffic your website will direct their way, but you will also increase their link popularity. Briefly, explain why link popularity is so essential, but do this in a sentence or two so you don’t sound like a professor! Finally, tell them you would greatly appreciate if they would reciprocally add a link on their own links page to your website.

Go through this process with as many appropriate sites as you can find, bearing in mind the criteria of quality and non-competitiveness. After you have emailed all relevant sites, be sure to check these website frequently to see if they have added a link to your page. Give it about a month, and if no link appears, try another charming email. Then give it another month, and if your site is still absent from their links page, it’s time to remove their link from your own links page. The only time you want to pursue a link further than this is if you believe a site is crucial to your link popularity and your business needs. Just
remember to keep all your communications complimentary and
cordial.

Then set up a schedule to check your ranking in search engines frequently to see if your link popularity has improved. This is not achievable in the blink of an eye. It will take some time and a good deal of work. There is no way around the labor-intensive quality of improving your link popularity, which is why search engines regard it with such importance.

By the way – make sure you have a beautiful, streamlined site or you will never persuade anyone to link up to you. Be prepared to keep plugging away at this process, as long as it takes, until you achieve link popularity stardom!

Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibilities of making any sales. You're probably wondering what the blazes is popular about a [Continue]

Keyword Elite 2.0

Keyword Elite 2.0 is the new product from Brad Callen, a person who has created some powerful software before this as well. Here are some of its features.

There is just a one time fee of $197 and no monthly fees to
do your research. You can use it to search in all three major search engines Google, Yahoo & MSN. It shows you a huge list of profitable keywords. See different profitable Adwords campaigns and copy what they are doing and find JV partners online using the JV Diamond Miner

You can create your initial keyword list by adding long tail and short tail keywords using this program. After you have created a list you can filter out the keywords in all the different ways that are used. It will be possible for you to use Ask.com, Google Suggestion Tool, Meta Tags and Free Keywords to get keyword ideas.

With this program you can find out how competitive a specific keyword is in each of the paid “pay per click” search engines, such as, Google Adwords, Yahoo Search Marketing and Bing (MSN).

www.keywordelite.com

You don’t have to worry about creating your own marketing strategy,by using keyword elite 2.0 you can easily find profitable Adwords advertisers whose marketing strategy you can use.

You can see the Adwords advertisement history of a keyword for every website that has advertised with that keyword for at least in the past six months. You can also find out how good a specific keyword is in getting you a higher ranking in the 3 big search engines.

The software also allows you to see what percentage of people searching on your keyword are just surfers or could be potential buyers.

Another important thing that this software will show you are the “on page” optimization elements for each of the top 10 ranked websites for the keywords you input, giving you information on how you should be optimizing your own web page to make it to the top 10.

You will be able to see different specific keywords/website combinations in Adwords over a period of time. This will give you information about which keywords are used repeatedly by people.

This JV Diamond program enables you to find websites that are building an email list. You can partner with these websites because these can send some targeted traffic to your website by sending e-mails to their list.

With this program you will able to find CPA offers to match the niche that you’ve found to be profitable niche to pursue. You can search through 13,000 CPA and affiliate offers to find the best one.

When you use the software for the first time you get confused in trying to work out what each tool can do, but the amount of information it provides is huge.

Keyword Elite 2.0 can be used by both new and experienced marketers to get to identify profitable key words and products. The software comes with a 30 day search marketing elite membership and 8 weeks money back guarantee.

CLICK HERE TO SEE THE SALES PAGE

Keyword Elite 2.0 Keyword Elite 2.0 is the new product from Brad Callen, a person who has created some powerful software before this as well. Here are some of its features. There is just a one time fee of $197 and no monthly fees to do your research. You can use it to search in all three major search engines Google, Yahoo & MSN. It [Continue]

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PPC is one of the most popular marketing forms in the internet market today. It involves the use of Key Words to directly translate traffic to your site. All you have to do is simply register the keywords that you are using for your site with a click provider and then they will appear in the form of an advertisement that potential customers to your site can click on.  Every time a person clicks on your link it will cost you a small fee.  There are many different aspects that you as a new web owner and new to PPC marketing should be made aware of.

1. Relevance is key in your PPC Marketing campaign. People will click on your keywords and expect upon arriving to your site whatever it may have been that you were advertising with the ad If you do not have a point to direct the customer too you will not have only disappointed the customer but also a dissatisfied customer. If they do not see what was offered in the link they will simply leave and you will be stuck with marketing dollars loss. Basically you pay for the customer clicking on the link but you will not get a profit in return.

2. When you are getting ready to use your KeyWords you should always check them with the search engines themselves. The keywords that get higher the results on the search are the ones that you should use in your marketing campaign.

3. You are also allowed to budget the number of paid clicks your site can receive in any given day. This is a big plus for the new web business owner. They can control the amount of money that they are willing to spend on advertising each day. This would be a good practice for them to get into until they get a better understanding on how PPC marketing works.

4. Most of the PPC providers available on the internet today usually require a balance in your account with them to manage your daily budget. Most of them require that account balance to be three times over the normal advertising budget for a day and still others require a minimum account balance at all times.

5. You have the ability to pause your PPC Marketing Campaign at any time.  If you are unable to monitor your account for a few days or even weeks then you will be able to pause your account and you will not have any advertising money spent during this pause.

6. Almost all of the PPC provider sites require that you adhere to a certain set of rules and regulations. Each of these rules and regulations are different for each provider. You need to be sure to read through these rules carefully and follow them constantly. This will save you a lot of time, frustration, and headache later due to being rejected by the provider for not originally following the rules.

7. You will need to constantly monitor the number of clicks that you receive on your site and where they are generating from.  You will want to continue bidding only on the keywords that are actually bringing the traffic to your site. You should delete the keywords that are not bringing the results that you are looking for.

8. The most important pro to the PPC Marketing Campaign is to have patients.  Almost all the PPC offer help and you should contact them before calling your PPC marketing campaign a complete failure. They can usually provide you with possible solutions to get better results on your site.

As you can see there are many different pros and cons to PPC marketing.  Learning what they are and how to work around the cons will be the key to your successful PPC marketing campaign.

PPC is one of the most popular marketing forms in the internet market today. It involves the use of Key Words to directly translate traffic to your site. All you have to do is simply register the keywords that you are using for your site with a click provider and then they will appear in the form of an advertisement that potential customers to [Continue]

Every small web business owner knows that the key to a successful marketing campaign is leads. Without leads your marketing campaign will fail and you stand to lose thousands of dollars in marketing dollars as a result. There is no need to worry since there are ways to get free leads for your small business.

One great way for you to gain leads to for your small business is to submit articles to some of the many article sites that are available on the internet today. Write on topics that you both know and understand. Make your content appear that you are a professional on the topic. Make your article both short and easy to understand. Also be sure to place your PPC link on the bottom of your article. This is one of the most popular ways that small business web owners are using to create free leads for their PPC marketing campaign. Submitting articles is not hard work but it will take some time to do careful research on the topic that you are writing on. You do not want to put false information into your article.

Another excellent way for you to gain free leads for your PPC campaign is to create a blog. A blog is almost a live journal that everyone in the internet world can come and read. Here you are able to write on a topic that you have expertise in. It is best to write your articles based on a certain group of people that you are looking at gearing your marketing campaign towards. An important thing to remember though when you are creating your blog is that there are no errors before you post. Errors will turn your readers away and think less of you as an expert on the subject. Also a good practice is to put your PPC advertising link in your signature line of your blog.

You can also create free leads by using viral marketing. Viral marketing is very simple to use. All you have to do is create a signature line that contains your PPC marketing advertising link in every email that you send. This is really great if you are sending out a bulk mailer. If your reader finds the information interesting they will probably send it along to their friends and family with your signature line included. If you really stop and think about it you have the potential of receiving thousands of free leads with just one simple signature line.

There are several other ways that you can generate free leads with your PPC marketing campaign. The best way to help your business grow is learn where to generate free leads and how you can use your PPC marketing when generating these leads. [ad#Commission Junction]

Every small web business owner knows that the key to a successful marketing campaign is leads. Without leads your marketing campaign will fail and you stand to lose thousands of dollars in marketing dollars as a result. There is no need to worry since there are ways to get free leads for your small business. One great way for you to gain leads [Continue]