WordPress is one of the most powerful marketing tools that are available on the internet today. It can be used to create a blog for your internet business or your very own website to promote your product. What is really great about WordPress is that you can create either of these in a matter of minutes even if you do not know how to do HTML. The key to a successful WordPress blog or website is the SEO Capability. Here a few tips that you can use on your WordPress Marketing blog or website to make it SEO capable.

1. Titles:
In the permalinks section of your WordPress marketing software you have the option of date and name based.  This option will place the year, month, date, and post title in your URL.  For the SEO webcrawlers it is best to have the site of your site appear in the front of this URL.  So instead of using the basic URL you should choose the custom URL and create a link that has your site name appearing first.

2. Page Titles:
You will need to make sure you have good titles on all of your webpages.  Just as you put the site name at the beginning of your URL you will need to do the same thing with your page title.

3. Post Titles:
The post titles that you choose should be clearly written.  Do not stuff these titles with keywords that you are using to target your site or blog. Choose your keywords carefully when you are posting and get those words in your post title.

4. Permalinks:
You need to be sure that you are using permalinks on your WordPress site.  By default your WordPress software contains web URL’s which contain question marks and numbers inside of them. These links are hard for the search engine web crawlers to attach themselves to. As a result your site will not be indexed as fast as it would normally be.  WordPress also, however, does offer you the opportunity to create custom URL’s for both your permalinks and archives.  You will be able to find this option under your Administration panel.  All you will have to do is to choose the options panel then click on permalinks.

5. Tags:
Tags are a great addition to your site on a SEO standpoint. They will enable the search engines web crawlers’ crawl through your site more easily and also it will allow you to create specific pages for your tags and keywords. You can also install the Ultimate Tag Warrior for your WordPress.

6. Autolinks:
You will also need to cross link to your own posts and pages in your content. You do this by linking keywords to your relevant posts.

7. Relevant Posts:
Be sure to post links to related posts under all your postings. This will help the web crawlers that are crawling through your site and indexing all of your posts.

8. Ping Services:
Each time you post or edit either a posting or a page your Wordpress blog can notify a variety of different sites that you have updated your blog.  It is very important that you use this step.

9. Google Sitemaps:
Google has a tool for you that are called Google Sitemaps. This tool will help you index your site and allows you to tell Google which pages are the most important.

10. Categories:
Categories will help you organize your content. If you have your permalinks turned on, the category names will appear in your URL. This is why it is very important that you name your category names very carefully. Try and make sure that you use keywords to name your categories and do not be afraid to make loads of them. WordPress gives you the ability to use sub categories and sub-subcategories so make as many categories you can. This way you are able to down your focus on certain keyword phrases.

Creating a WordPress site that is SEO ready is simple if you know how to do it correctly. Using these steps can help you create a great SEO site in no time.

WordPress is one of the most powerful marketing tools that are available on the internet today. It can be used to create a blog for your internet business or your very own website to promote your product. What is really great about WordPress is that you can create either of these in a matter of minutes even if you do not know how to do HTML. The [Continue]

As a small business owner you know that PPC advertising is a huge market on the internet today. PPC marketing is best well suited for those websites that have not yet established themselves in the world of the search engines.  But PPC does have a downside as well. PPC can cost you thousands of dollars in marketing dollars if you do not take time to carefully plan out your PPC marketing campaign. Against popular PPC marketing is not just selecting a few keywords and designing your advertisement, actually there is much more involved. There are tips though that you can use to reduce your PPC marketing cost and create a great marketing campaign as a result.

1. Competitors
The best way that you can start off your PPC marketing campaign is to check out the competitors.  Look and see what kind of strategies that they may be using to market their business. There are tools that you can purchase that will help you have a fair idea of the advertising strategies of your competitors.  The most important thing for you to pay attention to when you are looking at the competitors ads are the keyword placement, ad body, and where the ads are being placed on their site.

2. Keyword Variations
It is important for your PPC marketing campaign to incorporate proper keywords in suitable variations throughout your website. If your keywords are not placed properly then all your other efforts will be effortless.  You need to take considerable time when you are creating your keywords. Careful research of what keywords people are searching for will aide you in your keyword search.

3.Keywords to avoid
If you begin your PPC campaign off by using hypercompetitive keywords you are setting yourself up for spending tons of money and your marketing budget will dry up quickly.  However there are a lot of low cost keywords that you can use with proper matching techniques that will be able to save you money in the long run.

4. Call to action terms
Your call to action terms is very important to your PPC marketing campaign.  If you use words such as click here or buy here customers will not be as apt to follow the directions because they feel it is just a high priced gimmick.  However if you use the words sale, discount, or even buy 1 get 1.  These are terms that the customers are looking for and are more apt to click on the links as long as you deliver what you promise on the other side.

5. Honest
It is ok to make a mistake but be honest and correct it and apologize to your visitor. Also when you are using PPC marketing all your information should be honest with no false information. The false information will turn your customer away. It will also leave your site with a negative reputation. If you are practicing dishonesty in your site you are only going to accrue the cost with no returns in the end result.

6. Review your ad performance
Make sure you check on your PPC ads on a daily basis. This will allow you room for fixing any errors that you may inquire.  It will also allow you time to optimize your site if you are not seeing the results that you are seeking.

Making money with your PPC marketing campaign can make you tons of cash if it is done correctly. The more time and effort that you put into the PPC marketing campaign the more revenue you stand to generate in the end.

As a small business owner you know that PPC advertising is a huge market on the internet today. PPC marketing is best well suited for those websites that have not yet established themselves in the world of the search engines.  But PPC does have a downside as well. PPC can cost you thousands of dollars in marketing dollars if you do not take time [Continue]

Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibilities of making any sales.

You’re probably wondering what the blazes is popular about a link! Well, in a word – plenty! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, you’re probably wondering, how do I make my link popular?

Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a simple formula, but a very important one. Google created the system, and now virtually all the most popular search engines employ it to rank your web pages in their indexes.

The more commonly used your keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on any search engine. But don’t be discouraged; there are tried and true ways of achieving link popularity using the most competitive keywords.

There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than “link farms” – pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!

The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.

So let’s get to what you need to do to achieve supreme link popularity and improve your rankings to stellar status on all the popular search engines.

The first step, and the fastest way to get your foot in the door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and despite the fact that it will cost you around $300 a year, it will be money well spent. If your site is
non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.

You are aiming to get listed in the highest level of appropriate category, and this just takes some common sense. For example, if your company ships Alpaca wool from an Alpaca farm located in the middle of Nowhere, Tiny State, do NOT submit your listing to “Retailers from Nowhere, Tiny State.” BIG MISTAKE! All you have to do is look a little deeper – and submit your listing to the “Fine
Alpaca Wool” category. You will not only associate yourself with culture and quality, but you will be listed in a national category.

The next step after you have attained directory listings is to locate other quality sites that will increase your link popularity. Try to find sites that are in some way related to yours, so not only will your link popularity increase, but your customer base may also be expanded. You want to avoid your competitors and look for sites that are useful to your site’s visitors. Let’s look at the Alpaca Wool site example. Linking up to a site that sells knitting supplies would be helpful to your visitors, and the chances of the knitting supply site wanting to link up to your site are also greater. By linking to a related site that will be relevant to your website’s traffic, you are increasing both of your site’s business prospects – and both of your sites’ link popularity.

Not all sites want to link to other sites, so you will have to do some research when you are looking for possible linking partners. Google is an excellent starting place for your search. Make sure you enter keywords that you think quality customers will also enter to find your own site. Remember, your criteria are quality, highly ranked, non-competing websites that have a links or resources page. Go to these sites and objectively assess them. Look at the quality of the product, the graphics, and the ease of use. Then check out the other sites they are linked to, and determine if your own site would fit in with the crowd.

When you decide you have found a good prospect, you must set out to woo them. The first thing to do is to add a link on your own links page to their site. This is an essential first step; it shows good faith, and ups your chances significantly of their reciprocity. After you have added their link, you must contact the webmaster of their site. Since this is almost always done by email, you want to make sure it is immediately clear that your message is not junk mail. This requires that you tell them right off the bat that you have added a link to their page on your site. A hook like this almost always insures the reader will read on.

Next, be sure to be flattering and let them know how much you appreciate their website. Make sure you emphasize that you have actually visited their site, and that their site is not just a random pick. Give them the address of your links page, and ask them to check out the link for themselves. It’s a good idea to mention that they will not only benefit from the increased traffic your website will direct their way, but you will also increase their link popularity. Briefly, explain why link popularity is so essential, but do this in a sentence or two so you don’t sound like a professor! Finally, tell them you would greatly appreciate if they would reciprocally add a link on their own links page to your website.

Go through this process with as many appropriate sites as you can find, bearing in mind the criteria of quality and non-competitiveness. After you have emailed all relevant sites, be sure to check these website frequently to see if they have added a link to your page. Give it about a month, and if no link appears, try another charming email. Then give it another month, and if your site is still absent from their links page, it’s time to remove their link from your own links page. The only time you want to pursue a link further than this is if you believe a site is crucial to your link popularity and your business needs. Just
remember to keep all your communications complimentary and
cordial.

Then set up a schedule to check your ranking in search engines frequently to see if your link popularity has improved. This is not achievable in the blink of an eye. It will take some time and a good deal of work. There is no way around the labor-intensive quality of improving your link popularity, which is why search engines regard it with such importance.

By the way – make sure you have a beautiful, streamlined site or you will never persuade anyone to link up to you. Be prepared to keep plugging away at this process, as long as it takes, until you achieve link popularity stardom!

Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibilities of making any sales. You're probably wondering what the blazes is popular about a [Continue]

Search engine marketing (SEM) is a term utilized in promotion and advertising upon the internet.  Search engine marketing generates traffic from internet search engines to your website.  This allows traffic to be steered toward your business website.

What is marketing?

Marketing is a plan or execution of the marketing mix for products or services to create business exchanges between people and organizations.  One more important fact of marketing is the four “P’s”.  Personalization, Participation, Peer-to-Peer and productive modeling.

Draw internet visitors to your business website

To become a successful internet entrepreneur, you must learn how to draw internet visitors to your business website.  No matter the quality of your web content, which you have upon your business website, if no one knows your business website exists, you will not be successful.

Let search engines work for your business website

You must strategically place your business website on the popular search engines upon the internet.  Search engine marketing is used to describe paid visibility within the internet search engines.  This entails marketing your business website to steer more visitors to your business website.

What is SEO?

SEO is where you will match your content to how you want internet traffic to find it within the search engines.  This must entail keyword and or meta-tags with your keyword listings.  Keep in mind that you cannot control what internet visitors initially search for within the search engines.  You will not know what pages will get the most visits from internet traffic.

Consult a SEO expert

You will not have to dish out loads of money but keep in mind that you will have to pay for the initial outlay of having your website content optimized.  SEO practices have been questioned from an ethical standpoint as of recent.  Some SEO consultants will fill your website content with spam and this will end up getting your business website penalized by the major search engines.  Ensure that you interview carefully for a good SEO expert, otherwise you will face negative results as compared to positive results for your business website.

Pay-per-click advertising

Pay-per-click advertising is when you receive advertising space upon a website. You pay when someone clicks on a particular link.  This can definitely lead to more internet traffic flowing into your business website; however do not forget to have protection in the case of what is commonly titled “click fraud”.

What other forms of PPC can be utilized with my business website?

PPC advertising also can be found in the form of search engine services such as a great tool titled “Google Adwords”.  Google Adwords give you not only paid inclusitivity within the Google Search Engine but also across numerous ranges of subscriber websites.

Search engine marketing (SEM) is a term utilized in promotion and advertising upon the internet.  Search engine marketing generates traffic from internet search engines to your website.  This allows traffic to be steered toward your business website. What is marketing? Marketing is a plan or execution of the marketing mix for products or [Continue]

Keyword Elite 2.0

Keyword Elite 2.0 is the new product from Brad Callen, a person who has created some powerful software before this as well. Here are some of its features.

There is just a one time fee of $197 and no monthly fees to
do your research. You can use it to search in all three major search engines Google, Yahoo & MSN. It shows you a huge list of profitable keywords. See different profitable Adwords campaigns and copy what they are doing and find JV partners online using the JV Diamond Miner

You can create your initial keyword list by adding long tail and short tail keywords using this program. After you have created a list you can filter out the keywords in all the different ways that are used. It will be possible for you to use Ask.com, Google Suggestion Tool, Meta Tags and Free Keywords to get keyword ideas.

With this program you can find out how competitive a specific keyword is in each of the paid “pay per click” search engines, such as, Google Adwords, Yahoo Search Marketing and Bing (MSN).

www.keywordelite.com

You don’t have to worry about creating your own marketing strategy,by using keyword elite 2.0 you can easily find profitable Adwords advertisers whose marketing strategy you can use.

You can see the Adwords advertisement history of a keyword for every website that has advertised with that keyword for at least in the past six months. You can also find out how good a specific keyword is in getting you a higher ranking in the 3 big search engines.

The software also allows you to see what percentage of people searching on your keyword are just surfers or could be potential buyers.

Another important thing that this software will show you are the “on page” optimization elements for each of the top 10 ranked websites for the keywords you input, giving you information on how you should be optimizing your own web page to make it to the top 10.

You will be able to see different specific keywords/website combinations in Adwords over a period of time. This will give you information about which keywords are used repeatedly by people.

This JV Diamond program enables you to find websites that are building an email list. You can partner with these websites because these can send some targeted traffic to your website by sending e-mails to their list.

With this program you will able to find CPA offers to match the niche that you’ve found to be profitable niche to pursue. You can search through 13,000 CPA and affiliate offers to find the best one.

When you use the software for the first time you get confused in trying to work out what each tool can do, but the amount of information it provides is huge.

Keyword Elite 2.0 can be used by both new and experienced marketers to get to identify profitable key words and products. The software comes with a 30 day search marketing elite membership and 8 weeks money back guarantee.

CLICK HERE TO SEE THE SALES PAGE

Keyword Elite 2.0 Keyword Elite 2.0 is the new product from Brad Callen, a person who has created some powerful software before this as well. Here are some of its features. There is just a one time fee of $197 and no monthly fees to do your research. You can use it to search in all three major search engines Google, Yahoo & MSN. It [Continue]