PPC is one of the most valuable marketing tools available today for web business owners. It is a great way for them to generate traffic and sales quickly to their site. It has proven to be very beneficial to all web business owners no matter what the size of their business is. There are also other great benefits to running a PPC marketing campaign.
First of all there is the benefit of financial planning. With PPC marketing you have the ability to set up a daily budget for the amount of money you would like to spend on advertising in any given day. If your marketing campaign seems to be making you huge revenue then you can increase it any time you feel you are ready. There is no set limit on the amount that you are able to spend.
PPC marketing is a well planned targeted campaign that you create. You will have the choice of what keywords you would like to use on your site. These keywords will also ensure you to get specific traffic to your site based on your product. There needs to be careful planning in this stage of the game though to ensure that it takes off successfully.
PPC Marketing also has campaign flexibility. PPC will help you accent your products brand name as well as its quality. At any time you can add or remove keywords to your ad campaign to drive even more traffic and sales to your site. You also will have the ability to introduce any new components to your advertising campaign at any time. This will help you increase your ranks on the search engines.
Another benefit of PPC marketing is that you pay for what you get. Remember with PPC marketing you only pay for the number of clicks that you receive on your site. Unlike some of the other marketing tools that are available on the internet today you will pay for only genuine people that visit your site. These people are actually looking for your product which is why they clicked on your advertisements. These genuine people are usually the ones that are generating your revenue for you.
There is also testing potential that is available with your PPC marketing campaign. If you have launched a new product and would like to know how it will do with the general product you have the ability to do a test run. The number of clicks that you receive on the product will help you know if the product will generate revenue for you or not.
A final benefit of PPC marketing is that you are able to see instant results. A very well planned and researched PPC campaign can show you instant results.
As you can see there are a lot of different benefits as to why you should choose PPC marketing for your advertising needs.
Advertising your business website through ads and links is a common way of driving traffic to your business offer. But if you want to go a little bit further with a relatively inexpensive method, you can try participating in a traffic exchange program.
Traffic exchanges are just one of the many methods of driving more traffic to your website. Here’s how it works. In most cases you sign up for free (and you can upgrade at any time should you decide to do so). Many of the traffic exhanges offer you free credits to get started. Your first step is to promote the website that you are trying to get traffic to. So, you will write a short compelling text and which invites people to click on your link and then you’ll post this.
Next, you need to get this site circulated and in order to do that, you need to start earning credits. How do you earn credits? By clicking on the other posted advertisements in the traffic exchange program. Each time you click on an advertisment and remain there for a specified amount of time (usually around 15 seconds), you will earn credits. The more credits you earn, the more visible you will be to the other members of the site. If you don’t want to spend the time surfing and don’t mind spending a little money, you can either upgrade membership or buy additional credits. This way, you won’t have to surf other sites to use your credits.
A traffic exchange is really similar to any simple exchange of benefits. Besides exchanging traffic through the traffic exchange programs, you can also interact with other website owners. While surfing other sites, you will most likely come across sites that complement yours. At this point, you can contact the webmaster or owner of a website you’re interested in and can arrange to exchange links as well, which ads to your site ranking.
There is something that you do want to avoid. Do not use traffic exchanges if you have Google Adsense on the page that you are promoting on the traffic exchange. Google Adsense does not allow this. However, you can use a lead capture page in the traffic exchange which then forwards to your Google Adsense page. This is a good way to get the leads and traffic to your site.
Traffic exchange is an easy way to generate more traffic to your site. This can be considered a more pro-active way of pursuing traffic, since the number of visits to your site depends on the number of websites you also browse through. If your website is new, traffic exchanges can be an extremely effective method to get traffic – it is more or less foolproof. Each Traffic exchange program differs but they all offer you the chance to make sure that traffic is getting to your site.
Wordpress marketing is one of the most popular blogging tools available on the internet today. What a lot of people do not realize though is that it is also a powerful Content Management System that is able to be used for more than just blogging. When you use wordpress you have the ability to either a blog or a website which ever you choose.
Wordpress was originally designed as a blogging tool but you no longer have to use it just for blogging anymore. With just a few updates here and there you can also use it for your website and you can either in conjunction with a blog or no blog at all. Just the fact that Wordpress was once originally designed for a blogging platform gives Wordpress some compelling advantages. It is designed for easy publishing and changing your content whenever it is needed. There are also other advantages that are great for small business owners as well.
1. First of all Wordpress is SEO optimized. There are a few adjustments that you will need to make but overall there are several SEO benefits that Wordpress provides to your for free. This saves you considerable amount of time and effort that is usually needed when you are creating your site to be SEO optimized.
2. Another great advantage of Wordpress for online small business owners is that the content is easily updated and you will not even have to know any HTML to get it done either. You can easily create new pages or edit your existing pages using a simple rich text editor. This is another great way for you to save money when you are first creating your site.
3. There are also thousands of people in the internet world that create extensions of the Wordpress program. Just think how many free themes and ratings, among hundreds of other options, are available to you for free. You will not have to pay the hefty price you would normally have to for a web designer because these extensions will allow you to do it for yourself.
4. If you happen to run into a problem or wish to add on custom features, it is very easy for you to find support as there are thousands of Wordpress developers available on the net. All you need to do is type in Wordpress support in your favorite search engine and you will be amazed at the results that you will get.
5. The finale benefit for small business owners is that Wordpress is easy to install. There are many companies that also offer help with your quick install to get your site up and running in no time.
As you can see there are several different reasons why Wordpress would benefit your small business.
All businesses are now a days struggling to get their websites on the first page of search engines. Therefore, they are trying to learn how to make best use of search engine optimization techniques. As a search engine optimization consultant, SysComm has put together 10 best techniques to include in your search engine marketing strategy to improve your site s optimization.
On-page optimization refers to the techniques used by a search engine optimization consultants to maximise the performance of a website in the search engines for targeted keywords related to the on-page content. Keyword efforts require doing research to choose your keywords and strategically place them throughout a website.
Just as on-page optimization, the purpose of off-page optimization is to increase the performance of a website in the search engines for targeted keywords related to the on-page content. However, the tactics used by off-page optimization refer to including your keywords in off-page direct-links. Briefly, it refers getting backlinks to your sites that will help your site get high rankings in the search engines.
On-Page Search Engine Optimization
1. Create unique, accurate Meta Tags specially page title –
The page title is one of the most important on-page aspects of search engine optimization! Every page of your site should have its very own unique title that includes main keywords for that page. Keeping mind the search engine guidelines we suggest you to keep the title description under 70 words. Make sure you description tag has its unique content and concise description is below 140 characters. Search engines might use the description meta tag as part of your page in the search.
2. Make use of H1 H3 tags Keywords:
For achieving good search engine optimization results, these are of great importance for on-page SEO. It is advisable to place your keywords in the headings of your content in a priority fashion. H1 gets higher priority than H2. So make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.
3. Improve the structure of your URLs:
For good search engine optimization of your site, having search engine friendly URLs is highly recommended. According to Google guidelines, these bring better crawling. Try to include your targeted keywords in the URLs. Also, remember that all of your important pages should be short and static URLs.
4. Keyword Density should not exceed 2-5%
Although using keywords in the content of your site is very important, try not to repeat keywords just for search engine robots. Keep the keyword density between 2-5% percent, instead of repeating a keyword try to simply use alternative terms that describe the same concept. Exceeding keyword density might lead to your site being banned from search engines. Try not to focus on the keywords, rather work on the quality content!
5. Use Alt Text for Image Optimization:
Since Images are very important from a search engine optimization perspective, they need to be optimized properly as well. If you want to know more tips on improving your images, read here.
Off- page Search Engine Optimization
1. Article Distribution:
Submitting articles to dedicated websites can be a great technique for off-page search engine optimization! It can bring a huge traffic from new and unique visitors to your website. This tactic is both inexpensive and effective from a search engine marketing perspective. It promotes your website and builds one-way links of great quality.
2. Social Networking and Bookmarking :
In today s scenario as part of your search engine marketing strategy it is important to create your presence on important social networks by creating twitter profile, Facebook Fan page, Youtube channel, Linkedin profile and others. Strong presence on social networks can bring you the benefit of more exposure, new opportunities and increased sales. Adding your website content to social bookmarking sites will help people find it easily and bring the backlinks to the site. The most commonly used social bookmarking sites are: Delicious, Digg, Stumble Upon, Reddit. Furthermore, from a purely internet marketing perspective, it can drive traffic significantly!
3. Submissions and Link Building
Submitting your site in important directories will help in getting ranks on search engines. Submissions on regional and product specific directories and search engines will boost quality traffic to the site. As part of creating your offline search engine optimization strategy, it is very important to make a good plan for your Link building campaign. These can all build you great keyword rich backlinks to your website. Ethical link building campaign can generate lots of quality traffic to website and is considered one the most important online marketing strategy for offline search engine optimization.
4. Blog Commenting:
Participating in conversations on industry specific blogs and interesting online discussions not only helps in creating your presence on internet and managing your reputation online but it also brings quality links back to your site. Try to identify popular blogs relevant to your site and engage in the conversation. Leaving a comment on a blog can result in a relevant link to the website. Read more about the importance of blog commenting here.
5. Create a themed blog
Launch your own blog, its easy and free if you use Wordpress.com or Blogger.com It s a great way to keep content fresh and engage your loyal customers. Use widgets on your blog to show your social presence, it will help in making your loyal site visitor to become your Fan on Facebook and they can follow you on Twitter and other networks. Blog can bring loads of keyword rich links back to your site
Pay per Click, or PPC, marketing is one of the most powerful marketing tools that are available on the internet today. But just like any other advertising campaign it needs to be done with careful planning and consideration in order to avoid certain pitfalls that may occur while you are creating your marketing campaign. If you begin yourPPC marketing plan without careful planning first you have set yourself up to lose thousands of dollars and tons of wasted hours. There are books available that you can read that will help you put a great plan into place for your PPC Marketing plan.
Putting a successful PPC marketing plan is easy though without books if you avoid a few of the more common mistakes that most people make. Note though even if you have discovered that you have made one of the following errors that can be easily fixed quickly and get your campaign back on track.
1.The most common mistake people find themselves doing in creating their PPC marketing plan is using their homepage as the landing strip. While to most business owners it may seem logical to have your visitors brought to your homepage there are reasons why this should not be done.
• People who will click on your advertisement are most generally looking for a specific item. Instead of bringing them to the home page, create a landing strip for your ad to bring them too. This will allow you to bring your customers exactly the right spot that they are searching for. This will make them happy because you saved them time and as a result they are more than likely to visit again. Each of your landing page should be keyword specific relating to your add. It should also not contain any other links or distractions.
2.If your landing page is confusing to your reader you will lose sales as a result. If you create a PPC that is targeted to the visitors key word it will result in sales almost every time as long as it easy for them to read and understand. Your landing page should also be part of the keyword that they are searching for. Make sure that it easy for the reader to find. You should also have several different landing pages if you have several different keywords or topics.
3.Every search engine that is available on the internet today will use its own methods as to where to place your ad. One of the biggest mistakes that people who are new to PPC marketing make is that they do not tightly target their keywords well enough to get considered for optimum placement on the search engines. Over 85% of all search engine results are based on the top three ads. If you are not able to focus your keywords well enough you will not make the top three and have the potential to lose a lot of money as a result.
As you can see the more common mistakes made by new users to the PPC Marketing world are fairly easy for anyone to make. Knowing how to fix them is the key to a great PPC marketing campaign.
